Shopify released its Winter '26 Edition, which Shopify calls the RenAIssance Edition, in December 2025. Shopify lists 150+ updates across the platform. This guide covers the marketing updates: what each one does, where it's available, and what to set up first. If you're looking for the next release, read our guide to the Spring '26 Edition from June 2026.
Key takeaways
- Shopify is building more marketing tools into the admin: email and SMS in Shopify Messaging, segmentation, Forms, campaign planning and measurement.
- Several distribution features are limited to the US, or to the US and Canada.
- For most stores outside those regions, the useful updates are Forms translation, consent per form, segmentation, dynamic email sections, the campaign calendar and pixels on customer account pages.
Availability by region
Shopify's Editions page lists these marketing updates as region-limited:
- Shopify Product Network: US only
- Shop Campaigns on other Shopify online stores: US only
- One Shop Campaign for all audiences: US and Canada only
- Shop Campaigns on more channels (X, Snapchat, Bing): US only
Shopify Messaging SMS also depends on where your store is based, so check the Help Center for supported countries before you plan around it.
Winter '26 marketing updates in one table
| Update | What it solves | Best for | Availability |
|---|---|---|---|
| Shopify Product Network | Search dead ends when you don't stock an item | Keeping shoppers on-site and earning commission | US only |
| Shop Campaigns on online stores | Getting seen while people are actively shopping | Acquisition and new shoppers | US only |
| One Shop Campaign for all audiences | Campaign setup complexity | Small teams | US and Canada |
| Shop Campaigns on more channels | Broader reach with a conversion-based model | Testing new distribution | US only |
| SMS in Shopify Messaging | SMS campaigns inside Shopify (create, schedule, send, track) | Retention and time-limited campaigns | Region-dependent |
| Forms auto-translation | Language friction on sign-ups | International lead capture | Languages supported by Shopify Forms |
| Better segment template search | Slow targeting setup | Faster segmentation | All regions |
| Segments by categories viewed or purchased | Generic messaging | More relevant campaigns | All regions |
| Dynamic product sections in emails | Slow email production | Regular campaigns that stay current | All regions |
| Calendar view for messaging | Inconsistent sending | Planning campaigns ahead | All regions |
| Consent per form and customer-account pixels | Consent handling and measurement after purchase | Compliance and retention insight | All regions |
The updates explained
1. Shopify Product Network (US only)
What it is: you can show products from other Shopify brands in your store's search, collections, emails and post-purchase pages, and earn a commission on resulting sales.
Why it matters: it gives shoppers an option when you don't stock what they searched for.
How we'd approach it:
- Start with search and post-purchase pages, where intent is highest.
- Limit the allowed categories so the products fit your brand.
- Treat it as a gap-filler, not your main range.
What to track: search exit rate, search conversion rate and commission revenue.
2. Shop Campaigns on other online stores (US only)
What it is: Shop Campaigns can promote your products on collections, search and post-purchase pages of other relevant Shopify stores.
Why it matters: you reach people while they're already shopping.
How to use it:
- Create a specific offer for this traffic, such as a bundle or a free shipping threshold.
- Make sure product pages answer the basics: photos, FAQs, delivery and returns.
What to track: new customer conversion rate, acquisition cost, average order value and repeat purchase rate.
3. One Shop Campaign for all audiences (US and Canada only)
What it is: one campaign for all audiences, instead of choosing between acquisition and win-back.
Why it matters: less setup per campaign. Keep creative broad enough for both groups: "why this product" for new shoppers, "what's new" for returning ones.
4. Shop Campaigns on more channels (US only)
What it is: campaign distribution on more ad channels, including X, Snapchat and Bing. Shopify says you pay only when customers convert.
How to approach it: run it as a controlled test. Start with one product and fix the landing page before you scale.
5. SMS in Shopify Messaging
What it is: create, schedule, send and track SMS marketing campaigns in the Shopify Messaging app, alongside email. Availability depends on your store's country.
In practice:
- Use SMS for time-sensitive messages such as restocks, launches or short promotions.
- Keep it less frequent than email, and watch unsubscribes closely.
What to track: revenue per recipient, unsubscribe rate and conversion within 24 hours.
6. Shopify Forms auto-translation
What it is: the Shopify Forms app can translate forms from English into other languages automatically. Shopify's Editions page lists 19 other languages.
Why it matters: if you sell internationally, a sign-up form is often a shopper's first interaction with your brand.
How to use it: start with one high-intent form, such as a back-in-stock sign-up or a guide download, and compare conversion by country and language.
7. Segmentation updates
What changed: segments can now use product categories viewed or purchased, and the segment template library has better search and filtering.
Examples:
- Category viewers: top picks in that category.
- Past buyers of category A: products that go with their purchase.
- Win-back: what's new since their last visit.
What to track: revenue per send by segment, click and conversion rate per segment, and repeat purchase rate.
8. Dynamic product sections in emails
What it does: adds email sections that show best sellers or selected collections automatically, so recurring emails don't need manual product updates.
9. Calendar view for messaging
What it is: plan and schedule email and SMS campaigns in a calendar view. It helps a small team plan two to four weeks ahead instead of sending ad hoc.
10. Consent per form and customer-account pixels
What it is: you can decide how each Shopify Forms form collects marketing consent, and run web pixels and first-party analytics on customer account pages.
Why it matters: consent is set where the data is collected, and you can measure what customers do after purchase.
Common mistakes
- Turning everything on at once, which makes it hard to tell what worked.
- Sending SMS too often, which drives unsubscribes.
- Skipping segmentation and sending every campaign to everyone.
- Paying for distribution before the landing page converts.
- Planning campaigns one at a time instead of on a calendar.
What to set up first
- Email, and SMS where available, in Shopify Messaging.
- Segments: best customers, category viewers and win-back.
- Forms: translation and consent settings.
- A reusable email template with a dynamic product section.
- The calendar view, two to four weeks ahead.
- If you're eligible (US or US and Canada): Product Network and the Shop Campaigns expansions.
What this means for developers
- Customer-account pixels need the new customer accounts. Stores still on legacy accounts can't use them: see upgrading legacy customer accounts and the customer accounts section of our checkout page.
- Post-purchase tracking now runs through Customer Events. Script tags on the Thank you and Order status pages stopped on August 26, 2026, so conversion tags must be rebuilt as pixels: see the Thank you page tracking fix.
- Checkout changes go through extensions and Functions. If a campaign needs checkout changes, see what every plan can customize.
Need the technical side set up? We handle the engineering behind these features: customer account upgrades, pixels and tracking, Forms and consent setup, and checkout extensions. See our Shopify development services or send us your store URL and we'll reply with a plan.
Sources
- Shopify Editions Winter '26
- Shopify News: the Winter '26 RenAIssance Edition
- Shopify Changelog: Shopify Messaging now supports SMS marketing
- Shopify Changelog: Translate your Shopify Forms into multiple languages
- Shopify Help Center: Shopify Messaging
- Shopify Help Center: Translating forms in Shopify Forms
