Shopify SEO agency
Shopify SEO agency for stores that need the technical work done
Most Shopify SEO problems sit in the theme, the apps and the store's structure, where a content plan can't reach them. We are Shopify developers who do SEO: we audit the store, fix what search engines and AI assistants trip over, and build the collection and product pages that should rank.
Signs your Shopify store has an SEO problem
Traffic or rankings dropped after a theme change, a redesign or a migration to Shopify.
Search Console lists many pages as duplicates, or as crawled but not indexed.
Collection pages don't rank for the category terms customers actually search.
The store is slow on phones, and each new app makes it slower.
Product results in Google show no price, stock or review details.
You sell in several countries, and the wrong country's store shows up in search.
An SEO report listed dozens of issues, and nobody on the team can change the theme code to fix them.
What we find on Shopify stores, and what we do about it
| What we often find | What we do |
|---|---|
| What we often find01Internal links that point to collection-path product URLs (/collections/…/products/…) instead of the canonical /products/… URL | What we doUpdate the theme so every product link uses the canonical URL, which stops duplicate URLs from being crawled |
| What we often find02Thin or empty collection pages with a product grid and no supporting copy | What we doAdd a collection template with an intro, internal links and FAQ content the merchant can edit |
| What we often find03Tag-filtered and paginated collection URLs indexed as separate pages | What we doSet canonical and robots rules in the theme and in robots.txt.liquid |
| What we often find04Product structured data that is missing, duplicated by an app, or fails validation | What we doRebuild Product, Offer and Breadcrumb markup in the theme and remove the duplicates |
| What we often find05Unused app scripts and oversized images that slow every page | What we doRemove leftover app code, load scripts only where they are needed and fix image sizing |
| What we often find06Old URLs from WooCommerce, Magento or a previous theme that return 404 | What we doMap and import 301 redirects, then monitor 404s after launch |
| What we often find07Shopify Markets set up without checking hreflang and the default market | What we doVerify hreflang output, subfolders or domains per market, and what each country sees |
Shopify SEO audit and fixes
A fixed-scope audit for merchants who want to know what is holding the store back, followed by the fixes, done by the people who found them.
What we check
- Crawling and indexing: Search Console coverage, sitemap, robots.txt.liquid, canonicals and duplicate URLs
- Site structure: navigation, collections, internal links and URL redirects
- Templates: titles, headings and structured data on product, collection, blog and home pages
- Speed: theme code, app scripts, images and Core Web Vitals on phones
- International: Shopify Markets, hreflang and currency or language switching
- Tracking: whether purchases and key events reach GA4 and your ad platforms after recent Shopify changes
What you get
- A prioritised list of findings, each with the evidence, the fix and who can make it
- The theme and configuration fixes, shipped through a duplicate theme so the live store is never the test
- Before and after measurements taken the same way, so the change is clear
The scope depends on the size of the catalogue and the theme. We quote after a first look at the store.
Ongoing Shopify SEO
After the audit, SEO is steady work. We can keep going month by month alongside your marketing team or your content agency.
- 01
New collection and landing pages built for the search terms you want to win
- 02
Checks after every theme, app or checkout change, so nothing breaks unnoticed
- 03
Search Console and Bing Webmaster Tools monitoring, with a short monthly report
- 04
Structured product data and catalogue clean-up, so shopping results and AI assistants read your products correctly
How it works
- 01
Review
We look at the store, the theme and Search Console, and agree what the audit covers.
- 02
Audit
We crawl the store, test templates and speed, and write up findings in order of impact.
- 03
Fix
We make the theme and configuration changes on a duplicate theme, then publish after you approve.
- 04
Measure
We re-run the same checks, report what changed and list what to watch next.
Shopify SEO questions
It finds and fixes what stops a Shopify store from being found: crawling and indexing problems, slow or badly structured themes, missing structured data, weak collection and product pages, and redirects after a migration. We do this as developers, so the fixes are made in the theme and the store's settings and not left in a report.
Yes. Shopify handles hosting, SSL, the sitemap and canonical tags for you. The limits are a fixed URL structure, duplicate product URLs created by collection paths, and themes or apps that slow the store. Each of these can be managed with the right theme work.
The principles are the same, but the work is specific. URLs follow Shopify's structure, changes are made in Liquid theme code and robots.txt.liquid, apps inject their own scripts and markup, and international selling runs through Shopify Markets. An agency that knows the platform fixes these without breaking the store.
Yes. Send us the report. We check each item against the live store, tell you which ones matter, and make the theme changes for those.
It can if URLs change without redirects or if content is dropped. We map every old URL to its new one, import the redirects, keep titles and content in place, and monitor Search Console after launch.
No, and nobody honestly can. We commit to the work: a clear list of problems, the fixes, and measurements taken the same way before and after.
We build the templates and structure for collection pages, product pages and guides, and we can write technical Shopify content. For ongoing brand or editorial content, we work alongside your writers or content agency.
It depends on the size of the catalogue, the theme and how much needs fixing. We quote after a first look at the store.
Request an SEO audit
Send your store URL and tell us what you've noticed: a traffic drop, a migration, slow pages or a report full of issues. We'll look at the store and reply with the scope.
Prefer email? Write to webguru.com.pk@gmail.com